Blogging : “it makes fashion more democratic because before it was something kept for 250 people who were privy to going into the show. It created a certain distance between fashion and the general public. Now having a blog means that anybody everywhere can see what’s going on.” long live blogging.

Louise Hemmings

Toile Review

I thought the jackets came together nicely and worked really well as a collection, i loved the overstated shoulders and collars, and think the designers kept to current trends and our theme Duality.

Our group got put through to the FAD Competition. :) :) :)

Creating a Trend Book is a lot harder then i had imagined, however i am having fun, i am really enjoying sourcing images for inspiration and creating illustrations on the computer, i am gaining a lot more confidence when using the software.
Below is an image i sketched and then drew on Adobe software.
Ruffles are key for future trend, creating volume and texture.

Facultyofimagination.blogspot

The daily mail
By Liz Jones
Sept 09

Unable to know our own minds; we don’t wait, we don’t save, we don’t cherish fashion, we just throw it away?

'I'm going to give you affordable luxury': George Davies on his next fashion brand.

George Davies has changed the face of fashion three times already - Next, George, Per Una - and now he's got a fourth retail revolution up his double-cuff sleeve. So what’s his latest project - and will it work? Liz Jones investigates.

I don’t know about you but I’m tired of shopping. Tired of braving the black-suited male bouncers at Versace, spending a lot of money on a pair of trousers that are far too long and being told snootily, ‘We can get them altered for you, but it will cost extra, and take about a week.’

No, I want them now! I am tired of standing, with an armful of clothes, in the flagship store of Marks & Spencer in Marble Arch, and waiting and waiting for help, and when no one comes, dropping the bundle on the floor and walking out. I am tired of buttons falling off my Miu Miu jacket the first time it’s worn. Of my Bottega Veneta dress perpetually falling down because it’s too big in the bust; I bought it from net-a-porter.com and was too lazy to return it.


I’m tired of going into Harvey Nichols, asking a sales assistant whether the store still stocks Tse cashmere, to be told, ‘How should I know?’ I am tired of loud music in shops. Of rails – in Kew, Topshop – stuffed so tightly with merchandise that I cannot extract a garment to try it on.

‘Shopping is no longer enjoyable. The people in the stores are not helpful. So I decided to launch something different’

Shopping for clothes has become a nightmare, not a pleasure. Even if you patronise the high end you cannot be sure of quality, fit or service. At the low end, well… We think fashion has become democratised now we can all afford cashmere, but what has really happened is that we spend more money on rubbish: badly made, unethically sourced. Nothing fits, nothing lasts, everything creases.

Now there is an economic crisis, we no longer know what to do: purchase at Primark, or buy just one thing we love and we need and that we hope won’t date? Into this maelstrom of disappointment and debt comes George Davies with what he claims is a big, new idea. While many men with his age and track record would sit back and enjoy the spoils, he says that one day, out on his yacht, he grew bored, and realised that there was a yawning gap in the market.

‘Affordable luxury!’ he shouts, enthused, suddenly boyish. ‘I want to give women great design, the very finest fabrics and fit – so important, how a garment hangs and hugs and falls – and, above all, informed, expert service. I want women to enjoy shopping again, not to feel exhausted, ripped off, ignored.’

George Davies is an unlikely hero if ever there was one. He was the man responsible, remember, for giving us the first £99 men’s wool suit, courtesy of his George at Asda label, launched in 1990, which put fashion in the supermarket aisles for the very first time.

Dazed and Confused

November 09
Isaac Lock

I really enjoyed reading this article and found it fascinating, i have picked out key points!!!


Fashion in Flight

Fashion is in the throes of a visual revolution as leading designers including Alexander McQueen, Gareth Pugh and Stefano Pilati take to the screen and harness the power of a moving image….

“Times are tough for fashion. The cold, hard fact is that people favour paying rent over buying designer clothes, which means the industry, has inevitably been shaken by the global economical downturn. However, the cash flow problems are the 70’s, 80’s and 90’s spawn to defining cultural moments in fashion, music, film and art. So surly now, at a time when designers’ production budgets are being slashed, photographers are working on shoestring budgets and magazines are hustling extra hard for there advertising bucks, something exciting should emerge, something that is the internets generations answer to punk…. Could that be fashion film?

The whole basis of fashion is the communication of ideas, and I think that this is forgotten about by a lot of people – it’s not all about peddling frocks to the masses. In its purest form, fashion is about mood, or an essence, or a feeling that is morphed into a collection.

The interesting thing about fashion film is that it’s now possible to show to a great deal of people what’s behind the clothes as oppose to just the clothes themselves.

In the firm belief that the future of fashion lies in new technologies

There are economic benefits to designers of making films rather than putting on conventional shows

Film is so much more exciting to look at than still images, and the internet is ready to handle it, so we are undergoing a cultural shift in terms of what the consumers of fashion imagery want to see

It feels like there’s this loophole we’re in where we can take fashion back to being just about taste and style and experimentation. It’s much curer creatively.

Things don’t exist in a static state; everything is constantly moving and changing

It’s artistically more exciting, and the big brands are starting to get behind it. I really believe that over the next few years we will be seeing enormous changes. It’s like walking from one place where you’ve seen most things, and arriving at another where everything is new!”

Kaledo - session 2

Kaledo - First session with kaledo constructing basic shapes.

Our course leader said Promotion is all about juggling tasks and managing your time sufficiently and that is exactly what i have been doing, we have been set a number of tasks since the beginning of the year and all of them completely different, from creating a trend book on illustrator to producing styling shoots, at the moment i am concentrating on making a business plan i think this will be a great asset to have for the industry and i am looking forward to completing it.

Styling ♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥

Stylist= performs, writes, acts with attention to style. To make a statement.

Fashion, Clothes
Hair
Make-Up
Location
Props
Food



♥ Style …a state in which a person’s own sense of what works/doesn’t, which overrides any marketing frenzy announcing the latest, hottest, newest essential.
♥ Style is developed and learned, eg. Audrey Hepburn.
♥ Basically a gradual process of training your eye to look for the most appropriate silhouette/proportion for that body shape.


Magazines:

♥ Work 3 months in advance.

Editorial:
♥ Fashion pages magazines or newspaper create image readers aspire to.+ product info;
Commercial:
♥ Advertising pages, billboards work to brief, pop videos, T.V


♥ Show production
♥ Many work Freelance with editorial base
♥ Do not work alone,
♥ Must work as team
♥ Make-overs


Responsibilities:

♥ Brief
♥ Budget
♥ Well Paid, majority freelance
♥ Keep All receipts & invoice book, well organized.
♥ Contracts Nurtured up to date.
♥ Running order names colours, cost.
♥ Research / source book
♥ Ability, Care for garments
♥ Sourcing Clothes



Avoid eccentricity



Editorial styling:

♥ Know what’s coming = Launches, events, trade shows.
♥ Designer shows-start of cycle publicity machines for designers,buyers,weird and wonderful.
♥ Not for general public
♥ Editor looking for direction

Commercial styling:

♥ Basically –to advertise/promote a product ;
♥ Stills- mags. Billboard, CD cover, mail-order.
♥ Film- TV, pop videos, corporate videos
♥ Shows- designer or retail.
♥ TV – make-overs

Show styling:

♥ Show stylist ,highly skilled organiser alongside producer.

Ecouterre - eco fashion is more then a passing trend


Azumi and David’s Quirky “Bag Hat” is a Bag…and a Hat
by Jasmin Malik Chua, 11/06/09

When it comes to resource conservation and getting the most bang for your buck, convertible clothing is human ingenuity at its most inspiring. (Any use of sustainable textiles is simply gravy.) Still, we have mixed feelings about Azumi & David’s two-for-one Hat Bag, which as its name suggests, is a hat that turns into a bag, or conversely, a bag you can wear as a hat. What do you think, fashion buffs—rad or mad? Is the "Hat Bag" Haute or Not? LOVE IT! C'mon, It's a bag that turns into a hat! And then turns back into bag! HATE IT! It still looks like you're wearing a bag on your head.

Tara St. James’ Upcycled Zipper Jewelry is Fasten-ating by Jennifer Smith, 11/05/09

For the average person, a zipper equals closure. And even though exposed fasteners are decidedly on-trend, they still serve a utilitarian function. For Montreal-born, Brooklyn-based designer Tara St. James, however, zippers not only have a decorative side, but they’re also part of her master plan to keep waste out of the landfill.

Junk Dunks: Nike Sneakers Made From Metal Scraps, Recycled Circuit Boards by Bridgette Meinhold, 11/04/09

Think you have the bombest sneakers around? Next to these sneakers by junk-metal artist Gabriel Dishaw, your crazy, neon high-tops don’t even compare. Dishaw creates detailed shoe replicas out of metal and electronic scraps, using only glue and bending techniques to hold them together. So far, he’s created five shoe sculptures inspired by some of his favorite kicks, and although you probably wouldn’t want to wear them, they’re the ultimate statement shoe.

NEW! Ecoist Candy-Wrapper Bags Inspired by Jackie Kennedy by Jasmin Malik Chua, 11/01/09

Leave it to the original candy-wrapper-bag company to reinvent what has become a popular, if not always the most flattering, meme in
eco-fashion circles. Ecoist, which popularized accessories made from repurposed candy wrappers, food and drink packaging, newspapers, and subway maps, has launched a collection that recalls one of America’s favorite—and most stylish—First Ladies.

I love how original these ideas are and im thinking about buying one of the bracelets

I have started my Trend Book and I'm really enjoying it, i have decided on the following themes:
FANTASY DOMINANCE CONSTRUCTION
This is how i have displayed the title pages for my themes:

✞ ✞ ✞ ✞ ✞ ✞ ✞ ✞ ✞ ✞ ✞ ✞ ✞ ✞ ✞ ✞ ✞ ✞ ✞ ✞

To buy, or not to buy...
Saturday November 28th is Buy Nothing Day (UK). It's a day where you challenge yourself, your family and friends to switch off from shopping and tune into life. The rules are simple, for 24 hours you will detox from shopping and anyone can take part provided they spend a day without spending!

Ask yourself these simple questions:
Do I need it?
How many do I already have?
How much will I use it?
How long will it last?
Could I borrow it from a friend or family member?
Am I able to clean and/or maintain it myself?
Will I be able to repair it?
Am I willing to?
Have I researched it to get the best quality for the best price?
How will I dispose of it when I'm done using it?
Are the resources that went into it renewable or nonrenewable?
Is it made from recycled materials, and is it recyclable?

Styling Photo Shoot -

Rock

MY WORK

Fantasy -