Tuesday, 22 December 2009

Final Crit.

The Jackets looked fantastic together and i thought the presentation flowed really well, a lot of hard work payed of.

Sunday, 13 December 2009

MY WORK
Photo Shoot
Focus -Designers jackets
Model - Ilana Garrard
Photographer - Nancy Hampshire
Edited - Nancy Hampshire
Styled - Nancy Hampshire








I had a lot fun with this shoot, we used one of the photography studios and i am really pleased with the results.

Saturday, 12 December 2009

I have now finished my Trend Book, and i feel incredibly pleased and satisfied, it has been a long journey and i have learnt so much and achieved a lot.
I had it printed professionaly and i decided to stick in samples to give it a more sensual approach.
The trip to London was extremely inspiring,
We visited Somerset House to see the SHOWstudio Fashion Revolution and Norman Parkinson exhibition i loved the way fashion was revealed and thought the concepts were original and different to anything i have seen, i enjoyed watching the videos and observing Nick Knight's Photography.

Intro For Fashion Revolution:
The restless world of the internet has changed our experience of fashion forever.
Discover how visionary websites SHOWstudio.com has opened up a whole new world of how we experience fashion in the digital age. Show casing fashion film, a new genre of film pioneered by SHOWstudio.com , the exhibition will also feature a photographic studio hosting regular live fashion shoots with world - renowned photographers including Nick Knight.
A retrospective of SHOWstudio.com's ground braking projects, this exhibition includes work by some of the world's most celebrated creative talent.



Intro for Norman Parkinson:
The display of elegant photographs from the Norman Parkinson archives highlights the career of one of the great pioneers of fashion photography.
Norman Parkinson is famous for redefining glamour in fashion as something far more spontaneous and modern than it had ever been before.

As we are coming to the end of the project i am preparing for a photo shoot to promote the designers jackets.
I have scouted a model who is 5ft 8 and perfect for the look.
I have decided to use bold makeup and want to portray a classy look.
Using both a dominant structured look, and a messy casual approach, i want to create a conflict in realtion to our theme duality.
Photography has always been an interest of mine and i am looking forward to producing a high quality collection of images that strongly represent our theme.

Monday, 30 November 2009

Blogging : “it makes fashion more democratic because before it was something kept for 250 people who were privy to going into the show. It created a certain distance between fashion and the general public. Now having a blog means that anybody everywhere can see what’s going on.” long live blogging.

Louise Hemmings

Friday, 27 November 2009

Toile Review



I thought the jackets came together nicely and worked really well as a collection, i loved the overstated shoulders and collars, and think the designers kept to current trends and our theme Duality.
Our group got put through to the FAD Competition. :) :) :)

Monday, 23 November 2009

Creating a Trend Book is a lot harder then i had imagined, however i am having fun, i am really enjoying sourcing images for inspiration and creating illustrations on the computer, i am gaining a lot more confidence when using the software.
Below is an image i sketched and then drew on Adobe software.
Ruffles are key for future trend, creating volume and texture.











Monday, 16 November 2009

Facultyofimagination.blogspot
The daily mail
By Liz Jones
Sept 09

Unable to know our own minds; we don’t wait, we don’t save, we don’t cherish fashion, we just throw it away?

'I'm going to give you affordable luxury': George Davies on his next fashion brand.

George Davies has changed the face of fashion three times already - Next, George, Per Una - and now he's got a fourth retail revolution up his double-cuff sleeve. So what’s his latest project - and will it work? Liz Jones investigates.

I don’t know about you but I’m tired of shopping. Tired of braving the black-suited male bouncers at Versace, spending a lot of money on a pair of trousers that are far too long and being told snootily, ‘We can get them altered for you, but it will cost extra, and take about a week.’

No, I want them now! I am tired of standing, with an armful of clothes, in the flagship store of Marks & Spencer in Marble Arch, and waiting and waiting for help, and when no one comes, dropping the bundle on the floor and walking out. I am tired of buttons falling off my Miu Miu jacket the first time it’s worn. Of my Bottega Veneta dress perpetually falling down because it’s too big in the bust; I bought it from net-a-porter.com and was too lazy to return it.


I’m tired of going into Harvey Nichols, asking a sales assistant whether the store still stocks Tse cashmere, to be told, ‘How should I know?’ I am tired of loud music in shops. Of rails – in Kew, Topshop – stuffed so tightly with merchandise that I cannot extract a garment to try it on.

‘Shopping is no longer enjoyable. The people in the stores are not helpful. So I decided to launch something different’

Shopping for clothes has become a nightmare, not a pleasure. Even if you patronise the high end you cannot be sure of quality, fit or service. At the low end, well… We think fashion has become democratised now we can all afford cashmere, but what has really happened is that we spend more money on rubbish: badly made, unethically sourced. Nothing fits, nothing lasts, everything creases.

Now there is an economic crisis, we no longer know what to do: purchase at Primark, or buy just one thing we love and we need and that we hope won’t date? Into this maelstrom of disappointment and debt comes George Davies with what he claims is a big, new idea. While many men with his age and track record would sit back and enjoy the spoils, he says that one day, out on his yacht, he grew bored, and realised that there was a yawning gap in the market.

‘Affordable luxury!’ he shouts, enthused, suddenly boyish. ‘I want to give women great design, the very finest fabrics and fit – so important, how a garment hangs and hugs and falls – and, above all, informed, expert service. I want women to enjoy shopping again, not to feel exhausted, ripped off, ignored.’

George Davies is an unlikely hero if ever there was one. He was the man responsible, remember, for giving us the first £99 men’s wool suit, courtesy of his George at Asda label, launched in 1990, which put fashion in the supermarket aisles for the very first time.

Wednesday, 11 November 2009

Dazed and Confused

November 09
Isaac Lock


I really enjoyed reading this article and found it fascinating, i have picked out key points!!!


Fashion in Flight

Fashion is in the throes of a visual revolution as leading designers including Alexander McQueen, Gareth Pugh and Stefano Pilati take to the screen and harness the power of a moving image….

“Times are tough for fashion. The cold, hard fact is that people favour paying rent over buying designer clothes, which means the industry, has inevitably been shaken by the global economical downturn. However, the cash flow problems are the 70’s, 80’s and 90’s spawn to defining cultural moments in fashion, music, film and art. So surly now, at a time when designers’ production budgets are being slashed, photographers are working on shoestring budgets and magazines are hustling extra hard for there advertising bucks, something exciting should emerge, something that is the internets generations answer to punk…. Could that be fashion film?

The whole basis of fashion is the communication of ideas, and I think that this is forgotten about by a lot of people – it’s not all about peddling frocks to the masses. In its purest form, fashion is about mood, or an essence, or a feeling that is morphed into a collection.

The interesting thing about fashion film is that it’s now possible to show to a great deal of people what’s behind the clothes as oppose to just the clothes themselves.

In the firm belief that the future of fashion lies in new technologies

There are economic benefits to designers of making films rather than putting on conventional shows

Film is so much more exciting to look at than still images, and the internet is ready to handle it, so we are undergoing a cultural shift in terms of what the consumers of fashion imagery want to see

It feels like there’s this loophole we’re in where we can take fashion back to being just about taste and style and experimentation. It’s much curer creatively.

Things don’t exist in a static state; everything is constantly moving and changing

It’s artistically more exciting, and the big brands are starting to get behind it. I really believe that over the next few years we will be seeing enormous changes. It’s like walking from one place where you’ve seen most things, and arriving at another where everything is new!”
Kaledo - session 2

Kaledo - First session with kaledo constructing basic shapes.

Saturday, 7 November 2009

Our course leader said Promotion is all about juggling tasks and managing your time sufficiently and that is exactly what i have been doing, we have been set a number of tasks since the beginning of the year and all of them completely different, from creating a trend book on illustrator to producing styling shoots, at the moment i am concentrating on making a business plan i think this will be a great asset to have for the industry and i am looking forward to completing it.

Friday, 6 November 2009

Styling ♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥

Stylist= performs, writes, acts with attention to style. To make a statement.

Fashion, Clothes
Hair
Make-Up
Location
Props
Food




Style …a state in which a person’s own sense of what works/doesn’t, which overrides any marketing frenzy announcing the latest, hottest, newest essential.
Style is developed and learned, eg. Audrey Hepburn.
Basically a gradual process of training your eye to look for the most appropriate silhouette/proportion for that body shape.


Magazines:

Work 3 months in advance.

Editorial:
Fashion pages magazines or newspaper create image readers aspire to.+ product info;
Commercial:
Advertising pages, billboards work to brief, pop videos, T.V


Show production
Many work Freelance with editorial base
Do not work alone,
Must work as team
Make-overs


Responsibilities:

Brief
Budget
Well Paid, majority freelance
Keep All receipts & invoice book, well organized.
Contracts Nurtured up to date.
Running order names colours, cost.
Research / source book
Ability, Care for garments
Sourcing Clothes



Avoid eccentricity



Editorial styling:

Know what’s coming = Launches, events, trade shows.
Designer shows-start of cycle publicity machines for designers,buyers,weird and wonderful.
Not for general public
Editor looking for direction

Commercial styling:

Basically –to advertise/promote a product ;
Stills- mags. Billboard, CD cover, mail-order.
Film- TV, pop videos, corporate videos
Shows- designer or retail.
TV – make-overs

Show styling:


Show stylist ,highly skilled organiser alongside producer.
Ecouterre - eco fashion is more then a passing trend


Azumi and David’s Quirky “Bag Hat” is a Bag…and a Hat
by Jasmin Malik Chua, 11/06/09



When it comes to resource conservation and getting the most bang for your buck, convertible clothing is human ingenuity at its most inspiring. (Any use of sustainable textiles is simply gravy.) Still, we have mixed feelings about Azumi & David’s two-for-one Hat Bag, which as its name suggests, is a hat that turns into a bag, or conversely, a bag you can wear as a hat. What do you think, fashion buffs—rad or mad? Is the "Hat Bag" Haute or Not? LOVE IT! C'mon, It's a bag that turns into a hat! And then turns back into bag! HATE IT! It still looks like you're wearing a bag on your head.


Tara St. James’ Upcycled Zipper Jewelry is Fasten-ating by Jennifer Smith, 11/05/09




For the average person, a zipper equals closure. And even though exposed fasteners are decidedly on-trend, they still serve a utilitarian function. For Montreal-born, Brooklyn-based designer Tara St. James, however, zippers not only have a decorative side, but they’re also part of her master plan to keep waste out of the landfill.
Junk Dunks: Nike Sneakers Made From Metal Scraps, Recycled Circuit Boards by Bridgette Meinhold, 11/04/09

Think you have the bombest sneakers around? Next to these sneakers by junk-metal artist Gabriel Dishaw, your crazy, neon high-tops don’t even compare. Dishaw creates detailed shoe replicas out of metal and electronic scraps, using only glue and bending techniques to hold them together. So far, he’s created five shoe sculptures inspired by some of his favorite kicks, and although you probably wouldn’t want to wear them, they’re the ultimate statement shoe.


NEW! Ecoist Candy-Wrapper Bags Inspired by Jackie Kennedy by Jasmin Malik Chua, 11/01/09



Leave it to the original candy-wrapper-bag company to reinvent what has become a popular, if not always the most flattering, meme in
eco-fashion circles. Ecoist, which popularized accessories made from repurposed candy wrappers, food and drink packaging, newspapers, and subway maps, has launched a collection that recalls one of America’s favorite—and most stylish—First Ladies.
I love how original these ideas are and im thinking about buying one of the bracelets


Wednesday, 4 November 2009

I have started my Trend Book and I'm really enjoying it, i have decided on the following themes:
FANTASY DOMINANCE CONSTRUCTION
This is how i have displayed the title pages for my themes:

✞ ✞ ✞ ✞ ✞ ✞ ✞ ✞ ✞ ✞ ✞ ✞ ✞ ✞ ✞ ✞ ✞ ✞ ✞ ✞


To buy, or not to buy...
Saturday November 28th is Buy Nothing Day (UK). It's a day where you challenge yourself, your family and friends to switch off from shopping and tune into life. The rules are simple, for 24 hours you will detox from shopping and anyone can take part provided they spend a day without spending!


Ask yourself these simple questions:
Do I need it?
How many do I already have?
How much will I use it?
How long will it last?
Could I borrow it from a friend or family member?
Am I able to clean and/or maintain it myself?
Will I be able to repair it?
Am I willing to?
Have I researched it to get the best quality for the best price?
How will I dispose of it when I'm done using it?
Are the resources that went into it renewable or nonrenewable?
Is it made from recycled materials, and is it recyclable?

Tuesday, 3 November 2009

Styling Photo Shoot -

Rock
MY WORK
Fantasy -















Wednesday, 28 October 2009

PPRD

Busisness plan

Dragons Den


We are looking for an investment of £50,000 for 10% equity in our company.
Have you ever wanted a quick fix or ever wanted something you can’t have?
With Trackon cafetiere you can have exactly what you want when you want.
This compact and travel size product is ideal for taking your much needed luxuries elsewhere.
For all those daily commuters and full time workers that need that bit of extra help to finish the day this would be the essential item for them.
Perfect for outdoors due to the ability to make coffee without electricity.
The Trackon Percolator is ideal for a gift and socializing with friends and family.
Working alongside Pilanto Productions we hope to produce a high quality eco friendly and sustainable product made from recycled car parts.
Our main competitors would be russle hobbs, cookworks, tassino and nescafe.
We aim to market our invention in well known department stores as well as small echo friendly business’s and online stores in order to get it out there and recognized.
You might be thinking why buy our product??
At an affordable price not only are you helping the environment but you are getting a quick and convenient way of making fresh coffee in just 60 seconds.
Our unique design comes in 4 different colours to suit everyone’s own personal style.
At only £14.99 who wouldn’t buy it!!!
The estimated lead time for this product will be 2 weeks and if well looked after and cleaned regularly after use it will be everlasting.

Wednesday, 21 October 2009

Research boards -

Customer Profile board - Theme Board -

Colour board -

Illustrator work

Monday, 19 October 2009

PPRD

People that inspire me -

Christopher Kane
RANKIN
Vivienne Westwood


I think Christopher Kane's concepts and imagination are completey different to any other current designer. He gets inspiration from almost anything, i love his originality.


I love Rankin's mind's eye for composition and the extreme fashion he captures
He started Dazed & Confused with Jefferson Hack in 1991.


'He is known for his personal, experimental vision, resulting in work that exists outside the conventions of fashion photography.' wikepedia

“There’s no point in dressing it up, I love women and I love taking photos, it’s more like a fantastic hobby than a job.” rankin.co.uk


Vivienne Westwood makes Fashion look fun and inventive but at the same time still incorporates sustainability


'Fashion is very important. It is life-enhancing and, like everything that gives pleasure, it is worth doing well.'

'If you ask me what I think people should be getting next season. I'll tell you what I'd like them to buy—nothing. I'd like people to stop buying and buying and buying...
There's this idea that somehow you've got to keep changing things, and as often as possible. Maybe if people just decided not to buy anything for a while, they'd get a chance to think about what they wanted; what they really liked.'

Trend Research
Joe Everet

The Jacket -

Fabrics :
Tweed
Dogs tooth
leather
fur
sequined
Velvet
linen

Style :
Shoulder epaulets
Double Breasted
Military
Statement collar
Lapel collar
Rever collar
Tailored
Trench
Parker
asymmetric
Shoulder pads
Statement hoods
Long in length

Fastenings :
Toggles
Belts
Buttons

Colour :
Pin stripped lining
Berry
Bold
Earthy tones

Grey
Blue

Prices :
Average = £70
PPRD

Think if something you have become good at and how did you become good at it ------

I studied photography at A Level and really enjoyed it I learnt the skills of both traditional and digital photography. I focused on fashion as a subject and within that learnt the skills of styling, composition, editing images using Photoshop and analysis of work.
I worked hard in order to achieve high quality results I was dedicated and determined to become the best i could be, and when it came to the end of the two years I was extremely pleased with my final piece.


Think of something you feel good about
What evidence do you base this feeling -----

Since starting this course I have found i feel particularly good once I have completed an assignment, I feel a huge amount of satisfaction and being confident with the result is a great feeling, knowing that all the hard work has paid off. I have learnt so many different skills since starting this course from time management and meeting deadlines, to learning how to construct a garment and creating theme boards. All of which will truly help me with working in the industry.


Think of a learning experience that went wrong and why ------

When studying traditional photography we spent most of our time in the dark room, learning how to develop films using just your touch and after preparing and spending a long time arranging models, locations, and props, and actually taking the photographs I would then go to develop the films performing the normal methods of solutions.
After completing the process i found the result was a disaster, the film turned out blank after all the work I had put into the photographs this was very frustrating.

However when it came to successfully achieving good results I would be extremely satisfied.

I have experience many events not turning out the way i planned but I feel this can only make you stronger, you learn from your mistakes and grow from them.




The difference between Learning and Teaching -

Teaching and learning are two different processes

Teaching is conveying information.
Learning requires some kind of engagement of the student in the process of receiving the information.

The learning process is an interactive exchange. It requires an even exchange between those who are teaching and those who are learning.

Teach: To cause to know, to impart knowledge or to guide studies.Learn: To gain knowledge or understanding of or skill in by study, instruction, or experience

A teacher is consistently learning so as to improve their teaching
So teaching contains both learning and teaching in itself.

Sunday, 18 October 2009

Inspiration - Helmut NewtonMY WORK
Photo Shoot - Jacket Project
Focus: Androgyny
Model: Billie Hampshire
Photographer: Nancy Hampshire
Stylist: Nancy Hampshire















The trend for the jacket this season is primarily tailoring and the future trends show a lot of androgynous styles, so i decided to style a photo shoot using an old tuxedo from the 70's and an urban location to portray current and future trends. My inspiration came from Helmut Newton.
PPRD -
Team building exercise





PPRD

Katharine E. Hamnett English fashion designer

Political T-shirts

Ethical business philosophy

"USE A CONDOM"

"PEACE"

Interview Katharine Hamnett

By Hermione Eyre
Sunday, 12 October 2008
The Independent


She's desperately passionate – "Fair Trade? It's not good enough. It has to be organic Fair Trade
"I don't believe my T-shirts changed anything, though they probably helped get the word out there," she says.

In 1984 she was named Designer of the Year by the British Fashion Council, her clothes were stocked in 700 stores in 40 countries.

"I am sure," she says, breathing in the sweet, mouldy air of the Kew hothouse, "that plenty of people in the fashion industry wish I would just crawl away and die."

Katharine Hamnett, great English eccentric, is indefatigable. Long may she reign.

Book- Eco Chic the savvy shopper guide to ethical fashion,
Matilda Lee

Foreword by Katharine Hamnett:
We have to feed ourselves, shelter ourselves and clothe ourselves.Clothing is the third or fourth largest industry in the world. It employs a sixth of the world’s population. Consumer research shows that there is an enormous unprecedented surge in consumer concern about who makes clothes, how they are treated and how the manufacturing process affects the environment. This concern has grown to such an extent that demand for fairly traded good will soon exceed supply in some areas.A recent consumer poll showed that 90 per cent of respondents do not want goods made with child labour, 85 per cent do not want goods with sweated labour and 50 per cent do not want goods that damage the environment. Retailing takes very seriously any research that shows consumer opinions above 90 per cent.Given that marketing has been defined as giving people what they want, a moral imperative to produce goods cleanly, treat workers well and pay above living wages has now become an economic imperative. Yet there is a widespread lack of understanding of these issues.Clothing is a very significant part of what we consume and people are realising ‘how we consume decides the future of the planet.’
Ethical fashion -

The fashion industry has an VAST impact on the environment.

You can find fair trade products by looking out for the fair trade mark, which guarantees that that product has been made in line with fair trade standards, as set out by the Fairtrade Foundation.

Paying better prices Ensuring decent working conditions

More and more designers and businesses are now making fashion ranges out of recycled clothes, recycled fabrics or fibres.

Customise clothes you have bought second-hand from charity shops, its cheap and individual.

You might be suprised from what you can create from something you thought you would never wear again with a little bit of imagination, cutomise.......unique style

Friday, 16 October 2009

Chrsistpoher Kane
'Beautiful sheer chiffon’s are cut by strong, contrasting velvet construction pipelines which take us on a graphic maze of Christopher Kane’s journey of female anatomy. More concentrated than ever in his FW 09 collection Kane continues to deliver each new collection as his best.'
Style.com
' The most wonderful stripes of the season, on delicate yet structured fairy dresses.
The fact that he was inspired by his early marker-pen sketches is undoubtedly significant: the silhouettes on the runway definitely had a fine art quality to me.'
By: Alize Morand