Sunday, 11 April 2010


Final Major Project Chanel Shoot

Location - Woodchester Mansion see. http://www.woodchestermansion.org.uk/
Photographer - Alex Petch
Model - Ruth Seager
Stylist - Nancy Hampshire
Make-up - Remi Gagliardi

A selection of images-----








I loved this shoot and the results are perfect for editorial images


Monday, 29 March 2010

Visual C.V - CLICK TO ENLARGE

Thursday, 25 March 2010


Job Description:
THIS IS AN INTERNSHIP OPPORTUNITY ONLY

We are a luxury online business that is seeking a STYLIST & PHOTOGRAPHER to join our busy team

You will need the following skills

a) Love fashion photography, be QUALIFIED in some kind of photography degree/ certificate
b) Love fashion itself, be able to STYLE clothes together to create outfits. Understand about colours, fabrics and getting the best out of the pictures
c) Have GREAT experience of Adobe Photoshop. No excuses here. We use Photoshop a LOT, to crop, re-touch, re-colour and prepare photos from online. You need to be an experienced hand on photoshop, ready on Day1 to crack on.

In return we can offer you:

a) Real hands-on fashion experience that will fundamentally add to your experience & your CV
b) A Great, fun, hard working team environment. All our Interns have had an amazing time here, and have all been really sad to leave, or have been offered full time jobs (if we can help and we like you)

REMEMBER THIS IS AN INTERNSHIP/. WORK EXPERIENCE POST FOR THREE MONTHS. We will only pay for travel costs for the week, at £50 a week, for 3 months.

We look forward to hearing form you

Please apply with you CV

The stylist will collaborate with the photographer and photo studio staff to meet standards that promote the merchandise objectives and strategies.
Required Skills -
Candidates must have a minimum of three years professional industry experience in a high-end, high-volume, production photography catalog, and advertising or commercial photography studio environment. Experience in styling product and sets - both in the studio and on location. The ideal candidates must also be able to work as a team member in a creative group environment. The ability to follow tight layout deadlines and directions as well as understand and implement the clients brand objectives and (look) while remaining critical, creative and confident to get the job done on deadline& with a positive attitude is also a must. Availability to travel occasionally is a also required.
Only local candidates, or those willing to re-locate at their own expense, are encouraged to apply. Creative portfolios and production experience are expected.

Wednesday, 24 March 2010

5 Year Plan

- Complete course and achieve both a Fda and Ba Degree focussing on styling in the final year along with invaluable work experience within a magazine company or for a photographer, this will then help with deciding on which part of the industry i want to pursue my career in. Concentrating fully and working to my greatest ability to achieve as much as i can before entering the industry.
- Travelling, first priority, work and save money for a year then travel for a year in order to improve communication skills and gain insight into different cultures and ways of living, explore the world and develop concepts and new ideas.
- Return to England with a much better understanding of the world and more knowledge and life experience, look for a job within fashion styling either within a magazine company or for a photographer, using my degree and experience as my advantages.
- Work my way up in the industry





Originality ,talent , exploration.
Self assurance and self belief
Fashion Industry
For many fashion is something they read about and buy in stores.
...provides an insight into social ,economic, cultural, political events
…. an archive of the past, can be documented, examined and debated.
And if that’s not enough it’s also a multi million pound global industry.
4th largest in the world, made up of many small co.s.
From mass production to glamorous fashion shows.
PPRD 5 minute presentation -

Where you are??

- During this course I am concentrating on gaining as much knowledge as possible to help me with my decision on what I ultimately want to do in the industry because I am not completely certain which direction I want to take

- It’s a big Learning process, I am finding things out about myself everyday and and developing my skills in areas I didn’t think I was interested in.

- My interests lie in : Photography – styling , events management

- Making important decisions, I have decided to top up a 3rd year in order to get a BA hons Degree

- Becoming more independent, preparing myself for the industry

How you got there??

-At A Level I studied photography and within that choose fashion as a subject researching well known fashion photographers who inspired me and imitating there work – I really enjoyed the styling and editing aspect

Alongside this I studied Media and choose Fashion Adveristing and how it effects girls self esteem and can ultimately lead to eating disorders.

- After carrying out work relating to fashion, this was where my interests grew for the indsutry, since I was young I have always loved imaginary games, make belief/fantasy being inventive and dressing up you, you can be a different person just by changing your clothes, this was what I loved, sticking my hand into the wicker basket and pulling out a bridal headband made of lace with red roses dotted round the edge and then becoming a women getting married just by wearing it!! But as I explored the many areas of fashion I began to realise just how fascinated I was.

- I chose to specialise in Promotion as I think my skills best suit this area within fashion

- My weakness is the construction side and design, so I knew before I started the course this was what I wanted to do I just had to go through the design process so I have knowledge in this area and I came out having learnt a lot of new skills.

-I want to enhance my confidence and organisation skills as I think these traits are vital for any career.

Where you want to go next??

- Gain a lot of work experience to help me with decision making

- Learn life skills

- Go travelling around the world (main priority) learning about different cultures gainig new concepts

- Complete my Ba Hons in Bournemouth

- Do an additional course at uni to further my knowledge

Who might influence you??

- Photographers and Designers, Rankin, Lagerfeld

- Teachers here to give advice and have a great amount of knowledge

- Friends always here to listen, advise and share ideas

- Family are a big influence they all come from art backgrounds so are very influential to me and helpful in all the decisions I make, they sway me to make the right direction, and you know you can trust them.

- People who have studied the course, experienced.

What might influence you?

- My work and the outcomes/ what I achieve

- Job opportunity/experience

- Work placement

Nancy Lydia Hampshire-Edge


C.V


Tel. 07817975185

Email. nancyhampshire@hotmail.co.uk

D.O.B - 27/08/90

Clean Full Driving license



Work Experience

  • 2010 February – The Doll ON/OFF event Fashion Week - Dressing Backstage
  • 2009 June-September - L.K Bennett Sales Assistant
  • 2009 May - Next Press office – help prepare for A/W Press Launch
  • 2009 April - LMP Models - Dressing for a charity fashion show.
  • 2008 March – Waitress for Cheltenham Gold Cup races
  • 2006-2008 – The Lodge Pheasant Pluckers - restaurant/bar/accommodation see www.foodclub.com
  • 2005 February- Modelling for Red Heart, Knitwear designer who sells to Comme de Garcons
  • 2005 October - Nightingale’s Nursery Wandsworth, London SW11

Education

  • Current - Foundation Degree Fashion Taking option of topping up to BA (Hons) Fashion Degree level September 2010 - Arts University Bournemouth
  • MERIT – ABC Desktop Publishing (InDesign)
  • 3 A Levels including; Photography (A), Media Studies (C)
  • 3 AS Levels including; Photography (A), Media Studies(C)
  • 7 GCSE’s at grade C, including Maths and English

Personal qualities

  • Confident and driven
  • Work well with the general public due to working in many public houses
  • Computer Literate, in Adobe software – InDesign/ Photoshop and Microsoft
  • Enjoy working in team situations, or alternatively I can be self-motivated and work individually
  • Good with meeting new people
  • Very ambitious and enjoy a challenge
  • Punctual, reliable and well organised
  • Eager to learn and develop new skills
  • I excel in attention and detail and I endeavour to do the best job I can
  • Work well under pressure

Reference

Alison Williams – 07967347985

L.K Bennett

Unit 76-77

Gloucester designer outlet village

GL1 5SF

Fashion is a form of ugliness so intolerable that we have to alter it every 6 months.
Oscar Wild (1845-1900)

Thursday, 18 March 2010

Working with Digital Media Production, filming a video diary for the end of year show/exhibition
It will be playing on loop so family and friends are able to hear our personal opinions....



The questions...
-----Describe in 3 words what fashion means to you
-----Briefly summarise your professional project
-----Describe yourself in 3 words
-----Talk us through your 5 year plan

Answers ..
-----Expression, Dictation, Exhilarating
-----I chose the styling project and the brief was to chose a specific fashion house and pick an era and reinvent it, i chose Chanel.
----- Confident, Determined, Committed
----- From travelling around the world hitting all 7 continents, I hope to get more of an understanding of what area of the fashion industry I want to pursue my career in. Exploring different cultures and finding new concepts and scopes.


Tuesday, 16 March 2010

ilovewildfox.com
Chanel Project.

I have completed shoot 1.

Location - The Marriott Hotel.
- Russel Coats Gallery - Garden
Model - Rebecca Mee
Make-up Artist - Lauren Farrington
Photographer - Sofi Adams
Stylist - Nancy Hampshire (myself)
Assistant - Jennifer Parry

Clothes sourcing - Family friends
High street equivalent
Charity Shops
Model Rebecca Mee having makeup done
Taken and edited by Nancy Hampshire


I documented the shoot:
Taken by: Jennifer Parry





The shoot went really well, the location worked well with the era and everyone made a really big effort, i look forward to looking at the final images.

I wanted the theme to be traditional and loyal to the fundamental nature of Chanel so I chose an old fashioned Hotel. It had numerous features that appealed to me which included a staircase entrance with a red velvet carpet, a garden area and a function room with detailed lighting and a stage.I wanted to produce images that represented Chanel back in the 1920’s to 1950’s.Using classic elegant poses with ornate and ordered locations, I felt that the essence of Chanel existed in the images.

After the Hotel we relocated to the Russell Coats Gallery and used the Garden to construct distinctive and urbane images, the gardens are beautiful and I knew I could create a Chanel atmosphere among the stone stairs and greenery. The stone stairs reminded me if the advertisements of Chanel today and I used them as a contrast against the soft and tailored clothing.


I am going to carryout another shoot when i'm back home and this time i am going to make it more edgy and experimental.

ESSAYESSAYESSAYESSAYESSAYESSAYESSAYESSAYESSAYESSAYESSAYESSAYESSAYESSAY

The essay is completed .... finished finally!!

Title ......

The role of ‘exhibiting and display’ in Fashion Retailing

Does the impact of interior space have an effect on the customer’s buying experience?


In my essay i discussed the theories behind buying and selling specifically how much the experience is influenced by the interior and how a space is used and manipulated in order to encourage consumerism. I will be looking at individual aspects of visual merchandising and how important it is that retailers are aware of customer needs in order to keep in store shopping active. Why it is important to not see everything second hand through a computer screen as in shopping on-line, and to use shopping to its full extent and infuse it with value. Looking at examples of successful interiors demonstrating what can be achieved with eager designers and original concepts.

‘The organisation of space has always been the essence of both fashion and architecture’ - Quinn 2003 p.18

Monday, 15 March 2010

The Independent On Sunday
14th March 2010


This Article answered a lot of questions for me, its interesting to hear opinions of people in the industry, i have picked the answers i liked the most........


IS FASHION GOING OUT OF FASHION?
Expensive, exclusive, out of sync with our bodies and our weather... an expert panel discusses whether the catwalk show still command our attention.

How has the way we buy clothes been affected by the recession?

Lucy Yeomans editor of Harpers Bazaar -
I dont think fast-fashion is over, though many of the high-street brands have brought in different ranges that give slightly better quality at a slightly higher price.
The high street is still strong because it has reacted quickly and is more in touch with customers than anyone else.

Anita Borzyszkowska, vice-president of PR, Gap -
The recession has absolutely shifted the way that the catwalk collections are going to look – classicism, minimalism, simple pieces that will serve a function and will live from season to season so that you can build up a wardrobe over years, for years to come. I think that has come from more disciplined buying by customers and more disciplined design from the designers' perspective.

Amy Hutson, founder, Gossip PR -
I'm not sure if it's the recession that's changed how I shop, but I tend to think more about what I want to buy. Rather than just buying something I like, I think about how much I'll be able to wear it and what it will go well with in my wardrobe. I also buy a lot more investment pieces than I used to. Shopping in expensive shops during the sales can be a great way to pick up that expensive dress you've been lusting for but couldn't afford to buy.

Does the high street now have more influence than the catwalk on what real women wear?


Lucy Yeomans editor of Harpers Bazaar -
It's a difficult question. The reason our British high street is so strong is that it is aware of the catwalk and conscious of the trends. You see what happens when you put Stella McCartney with H&M. But I think people still want the catwalk magic. In the last five to 10 years people have become so much more fashion-savvy. They know who designers are and they are much more sophisticated about how they want to express themselves.

Amy Hutson, founder, Gossip PR - I'm not sure the catwalk and the high street are hugely separate, as the catwalk has a huge influence on what we see on the high street – but it's often a toned-down and obviously cheaper version. I think there's been a movement away from following distinct trends to an extent, with the rise in popularity of vintage, one-off designs and customisation, which is set to become huge. Where independent designers really come into their own is with producing really unique and interesting pieces.

In view of the recent economic crisis, and growing environmental concerns, how do you think fashion will continue to justify itself?


Lucy Yeomans editor of Harpers Bazaar - You could ask that question of many industries. But I do think this is where catwalk fashion comes into its own, because it's less disposable and the cuts and fabrics stand the test of time. But that doesn't mean there has to be an end to creativity and experimentation – people still want escapism and fantasy. I don't think anyone likes the idea of us all walking around in identical uniforms. There will always be a place for fashion, as there is a place for art.


Military and nautical pieces were back on the spring/summer catwalks – themes that are continually reinvented. Are there still new things to be seen in fashion? In what directions do they lie?


Lucy Yeomans editor of Harpers Bazaar - You can say that the same themes recur, but I do think those ideas evolve each time to fit with our lives as they are. As in art, it can seem like there is nothing new left to do, but there will always be new ideas. Look at print – these beautiful digital computer prints that are huge this season would have been impossible only a few years ago. I think technology will bring the biggest innovations.

Amy Hutson, founder, Gossip PR It's time now for "social fashion", with the new looks and trends coming from the streets rather than the fashion houses.


So, is there a difference between 'fashion' and 'clothes'?

Lucy Yeomans editor of Harpers Bazaar - Clothes are simply practical – for warmth and protection. Fashion is about self-expression. In the same way that people want their homes to look beautiful and to reflect their personality, people want their clothes to say something about them and fashion gives them lots of possibilities. And fashion can also have the practicality of simple "clothes" too.

Claire Wilkinson, businesswoman - Fashion is emotional; clothing is functional

Sunday, 14 March 2010

Industry Awareness

Drapers Magazine -

H&M (p.4 February 6 2010)
The fast fashion chain, will launch a 100% sustainable womenswear collection into all its stores on March 25th.
The garden collection will include floral-print dresses, neutral-tone tops, tunic tops and maxi dresses made form organic and recycled materials. Prices will range from £8 for tunic tops to £4o for dresses.

Autumn 10 - (p.44)
Shape Shifters, womenswear brands play with proportions via structured skirts and emphasised shoulders. Textured knots in autumnal palettes sit alongside leather to bring luxury to daywear.

Trends for Autumn 2010:
Stripes
Animal prints
Digital prints
Jumpsuits
Studs
Ruffles
Pleats
Bows
Chanel-inspired
Little black dress
Chunky knits
Embellished shoulders
Long lined cardigans
Leather jacket
Fur trims
Macs
Wax finished trousers
Panel-led trousers
Leather trousers

Monday, 8 March 2010

What is promotion?

- the publication of a product, organization, or venture so as to increase sales or public awareness.

Fashion promotion

Designers and manufacturers design and produce the product, promoters organise how it will be advertised and sold such as: image concept or brand to either an audience or market.
Jobs include : Buying and Merchandising, visual merchandising styling, public relations, Events management and journalism.






Fashion StylistJo
b description and activities

Fashion stylists create visual images, such as photographs used in magazine articles or videos used in the music industry. Working from a design brief, stylists work with teams of people such as photographers, art directors, designers, lighting technicians and set builders.

The work involves planning creative solutions to the design brief, selecting the most suitable accessories to complement garments and arranging these appropriately.

Typical work activities include:

  • contacting public relation (PR) companies, manufacturers and retailers;
  • finding the best range of merchandise to be used in a shoot;
  • hiring, borrowing or purchasing garments and props, getting these garments to the studio or location and deciding which works best;
  • dressing people, such as models, used in the shoot;
  • building up a network of contacts;
  • keeping a keen eye on every emerging fashion trend.

Hours are often long, because work continues until a photo shoot is finished.

Companies who employ stylists include magazines, newspapers, retail organisations, advertising agencies, publishers, media design companies and music production companies. Some stylists are self-employed and some work part time alongside another job.

Stylists may progress from editorial assistant work on fashion magazines where there is constant contact with PR companies, manufacturers and retailers



The Independent

I Want Your Job: Fashion stylist

'I often spend the day shopping'

Interview by Alex McRae

Thursday, 14 June 2007


Rachel Fanconi, 35, is a fashion stylist who has worked with David Beckham, Rachel Weisz, Sadie Frost, Calista Flockhart and Robbie Williams.

What do you actually do?

Fashion styling is basically about making people look nice. I work on editorial photo shoots, styling models for fashion spreads in magazines and newspapers, and I also style celebrities for big red-carpet events and awards ceremonies – I was Helen Mirren's stylist for this year's Baftas. The clothes are usually loaned, because when an outfit appears in a magazine or on a celebrity, it's advertising. There's a strong commercial element to styling – what I do sells frocks.

What's a typical working day like?

A typical day usually starts with me packing up and returning clothes worn at an awards ceremony the night before, then heading out to harvest new things for my next assignment. Some stylists go through PR agencies to find clothes, but I prefer to deal with people directly, and I try to support London designers. As a stylist, your contacts are extremely important, so I'm very protective with mine. If I'm dressing someone new, I'll call the person first to discuss their likes and dislikes, which helps me to put together a profile. Then I'll spend the day shopping and bring back lots of different outfits for them to choose from.

What's the best thing about your job?

Shopping. I hope that doesn't sound too shallow. Aside from that, it's the social aspect of the job. I work with a big list of people – models, make-up artists, photographers – on various different assignments, and it's lovely checking in with them if I haven't seen them for a few months. You're collaborating together to make something look gorgeous, and when things come together, it's hugely satisfying.

What's tough about it?

It's easy to get caught up in the glamorous hoop-la and fabulousness of the job. I feel that with any demanding career, it's important to have perspective – otherwise you could let styling take over your life and become a caricature "fashion" person, ending up in a bubble. My husband and I are both stylists, but we're also Millwall season ticket holders – we try to keep part of our lives separate from our jobs.

What skills do you need to be a top fashion stylist?

It's not enough to have an artistic eye. Try to find inspiration in unexpected places. If you go to gigs, exhibitions and plays, it will inform your work. During a fashion shoot, you have to be hawk-eyed, ready to swoop on any visible bra straps or an uneven hemline. Pickiness and organisation are important. I take digital photos and print out suggestions of shoe, bag and outfit combinations, to make sure everything goes together. And I'm obsessive about my styling kit, which has my clothes steamer, pins, insoles, lots of underwear and toupee tape. If a dress needs extra padding round the bust, but there's only one "chicken fillet" in your kit, it's no use at all.

What would you say to someone who wanted to get where you are?

It may look like it's all frocks and high heels, but the reality is that it's a lot of hard graft. Get a qualification under your belt – not necessarily a degree in fashion styling, but maybe in design, which will give you useful dressmaking skills so you can do alterations. Then do work experience with a stylist in the most stressful environment possible – probably fashion shoots for a newspaper – so you learn to work under pressure to deadline. Try to learn your craft from a stylist you admire, be as professional as you can, and be prepared to do a lot of work for free.

What's the salary and career path like?

Don't expect to make any money for the first two years – you'll have to supplement your income with other part-time work. I'm nervous about saying what I earn, because I run my own business, but you get paid per assignment and it really varies. At the top end, stylists working on a television commercial could make £10,000 a day. You could work freelance, or for an agency. As a freelancer, you often progress through meeting a new set of people on each job you do.