The essay is completed .... finished finally!!
Title ......
The role of ‘exhibiting and display’ in Fashion Retailing
In my essay i discussed the theories behind buying and selling specifically how much the experience is influenced by the interior and how a space is used and manipulated in order to encourage consumerism. I will be looking at individual aspects of visual merchandising and how important it is that retailers are aware of customer needs in order to keep in store shopping active. Why it is important to not see everything second hand through a computer screen as in shopping on-line, and to use shopping to its full extent and infuse it with value. Looking at examples of successful interiors demonstrating what can be achieved with eager designers and original concepts.
‘The organisation of space has always been the essence of both fashion and architecture’ - Quinn 2003 p.18
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