Industry Awareness

Drapers Magazine -

H&M (p.4 February 6 2010)

The fast fashion chain, will launch a 100% sustainable womenswear collection into all its stores on March 25th.

The garden collection will include floral-print dresses, neutral-tone tops, tunic tops and maxi dresses made form organic and recycled materials. Prices will range from £8 for tunic tops to £4o for dresses.

Autumn 10 - (p.44)

Shape Shifters, womenswear brands play with proportions via structured skirts and emphasised shoulders. Textured knots in autumnal palettes sit alongside leather to bring luxury to daywear.

Trends for Autumn 2010:

Stripes

Animal prints

Digital prints

Jumpsuits

Studs

Ruffles

Pleats

Bows

Chanel-inspired

Little black dress

Chunky knits

Embellished shoulders

Long lined cardigans

Leather jacket

Fur trims

Macs

Wax finished trousers

Panel-led trousers

Leather trousers