Fourteen Maxims for Success

1. Of all the things you wear, your expression is the most important.

2. You never get a second chance to make a first impression.

3. You have two ears and one mouth - use them in proportion

4. The only place where Success comes before Work is in the dictionary (Vidal Sassoon).

5. Asking a stupid question is better than correcting a stupid mistake.

6. Always plan the work and work the plan - no one plans to fail but many fail to plan.

7. A way to a person's money is through their door.

8. Nothing recedes like success and the only thing more infectious than enthusiasm

is lack of it.

9. Customers are perishable, and no customer can be worse than no customer.

10. A good plan today is better than a great plan tomorrow.

11. Force is never as effective as leverage.

12. Every crowd has a silver lining (PT Barnum).

13. The bitterness of poor quality still remains long after the sweetness of low cost is

forgotten.

14. Production minus sales is scrap.